So my friend
head58 emailed me this morning with sad news: WFNX 101.7 out of Lynn MA has laid off nearly all its staff, pending a sale to
Evil Radio Conglomerate Clear Channel. It saddens me that this has happened so suddenly, and my everpresent hate for Clear Channel's practices only magnifies these emotions. Realistically, it probably would have happened sooner or later as the radio universe is evolving and changing rapidly and unexpectedly, but it still bothers the hell out of me that it happened at all.
WFNX went on the air on April 11, 1983, just shy of thirty years ago. That item by itself might not be all that important. Besides, WBCN--its main rival in listenership--had been on the air since 1968. It was just one more rock station in the growing Metro Boston area. But that's the thing--these stations were all competing for the same demographic: the prized 18-34 year olds. And given Boston, there are a LOT of them--the Boston area has a ridiculously large amount of colleges, and where there are colleges, there are young, impressionable radio listeners. So how does a station differentiate itself from the other stations grabbing for the same brass ring? Well, in the late 70s and early 80s, that often meant hiring a big name deejay, or at least hire talent that makes you unique.
The other, far riskier way for a station to differentiate itself is to make its programming unique. For every adventurous deejay or music director who wants to change things up and be creative, there's going to be the station manager (and in some cases, the FCC) who is going to keep such creativity from going overboard. It's riskier in that it's not tried-and-true; you have no idea if it's going to work or fall flat. As a disk jockey and a music lover, you might love the music you're about to play, but you might have maybe three listeners tops who agree with you. And if you only have three listeners, you don't have much station presence; no presence, no advertisement; no advertisement, no money; no money, no station. Simple as that.
WFNX came into being as WLYN in the 40s and went through all kinds of programming until it was bought out by Phoenix Media--the company that puts out the
Boston Phoenix alternative weekly paper--in 1983. This underground weekly was known for keeping tabs on what was going on in the area, what shows were being played, and what was upcoming. It's also known for its coverage of alternative lifestyles, sexual and otherwise; it favored the goings-on of the bar scenes, the LGBT community, the local blue-collar jobs, and everything in between.
Owner and
Phoenix publisher Stephen Mindich wanted to bring new music to the Boston area, and obviously he knew that it wouldn't be the same rock being played at WBCN and WCOZ. He saw that there was a small but rabid following for the punk/post-punk/new wave sounds that were evolving out on the fringes, and he must have known that the college kids would love it. With his knowledge of what was going on in town, he chose that second, riskier way of being a unique station, and became the Boston area's first commercial station for underground/alternative music. It might not have been the cash cow one would expect, but it certainly didn't lose its direction, in the grander scheme of things. The sounds may have changed with the times--which is normal for any given station, regardless of its format--but it never gave up being the area's main alternative network.
I started listening to WFNX in the autumn of 1989, when I started my freshman year at Emerson College. Before that time, I only knew alternative rock through the college radio stations out of the Pioneer Valley. Living in a small town, anything out of the ordinary was pretty fucking awesome and radical to me, and I fell in love HARD with college rock. Finding out that the Boston area had a commercial station that played this kind of stuff 24/7 was absolute bliss. Despite my roommate deeming WFNX to be "a sellout" (he was part of the small but annoying hipster contingent who felt that any alt.rock on a commercial station, even if they had cred, had sold out), I listened to the station religiously. My ever-growing collection grew exponentially in the early 90s because of this station.
It was WFNX who introduced me to a metric cubic crapload ton of great bands that I love.
They introduced me to Britpop and shoegaze. In the few years before grunge became ubiquitous, WFNX prided itself on playing the latest and greatest from the UK, from Happy Mondays to Ride to Pop Will Eat Itself to Chapterhouse to The Charlatans UK to the Stone Roses. As a large number of 80s post-punk bands had come from overseas, they never forgot their roots. Even when the Seattle scene took over, they didn't oversaturate the scene. You'd hear Nirvana and Soundgarden and Tad, but you'd also hear Gang of Four and Depeche Mode and The Cure. You'd hear all kinds of subgenres from different years at any time of the day. Many of these are long-forgotten, but some of them have become significant bands in alt.rock history, and they played them all.
They also introduced me to the local scene--something WFNX excelled at for years. Their music rotation always featured the best regional bands, from Tribe to Buffalo Tom to Human Sexual Response to Mission of Burma to Think Tree to Pixies to Throwing Muses and beyond. In a true Boston fashion, they took care of their own, and took care of them well.
They introduced me--physically--to musicians via their Best Music Poll concerts, including one fateful time in 1993 when I got to go to a station-sponsored meet-and-greet at Boston Beer Works and met one of my alt.rock heroes, Robyn Hitchcock. I might not have gone to all their concerts, but I went to as many as I could. They would also host concerts on the Hatch Shell on the Esplanade, and I saw as many of those as I could as well.
They introduced me to a hell of a lot of bands, most of which I still have in my collection. They were my sound salvation, to borrow Elvis Costello's phrase. I listened to the station daily nearly all the time I was living in Boston, all the way up to when I moved back home in 1995. When they took over the old signal of WMDK in Peterborough NH (92.1) in 1999, I was even more ecstatic--I still had that connection to alternative radio, even out in the sticks. I listened to them while writing my novels and while driving to and from my jobs. Now that I'm out on the other coast, I haven't listened to the station that much, but I've listened to them streaming online every now and again, so they never quite went away for me.
It's a pity to see them go, and I'm hoping that they decide to resurrect themselves online as WBCN did a few years back, but no one really knows what's going to happen at this point. I only wish they'd have stayed longer. Henry Santoro, Julie Kramer, Angie C., Juanita the Scene Queen, Joanne Doody, Morning Guy Tai, Boy Troy, Nik Carter, Duane Bruce, Kurt St. Thomas, Neal Robert, Adam 12...thanks to all of you.
Thanks, WFNX. You inspired me, influenced me, and gave me life more times than you know.